KIDS ACTIVE MEDIA - Multi Media Children's Platform.
IP Owned, brands include:
SkipinRoo
It's Gillie & Friends (I Can)
Kitty & Luna (Magical Realm)
Ozzy Owl (Maths Wizard)
The Marvellous Mr Jangles
Cora's Farm Kitchen
Yoyosarus
Company Strategy
Taking the most effective strategy used in children’s media we’ve structured our brands with he same approach - Exceptional Branding and Storytelling. Like Disney’s marketing strategy that revolves around the creation and maintenance of a brand image, we have moulded our storytelling, infused it with emotion and fun that hides the underlined educational purpose. Creating characters that appeal to children & adults, they will become loved and take on cultural roles in all aspects of Early Years Learning. The emotional connection will help us build brand loyalty and generate positive word-of-mouth amongst parents. Furthermore, by forming a community of characters we have the ability to create impressive experiences across many channels, merchandise, and digital platforms and shopping experiences, reinforcing brand identity and customer engagement.
Kids Active are storytellers - we are educators! Creating content to entertain, inform and inspire children through the power of unique brands developed to up-sell education through entertainment. We’ve created a community of characters that individually help enhance creative play and have built a safe platform that parents can trust. Parents are the first and most enduring educators that a child will have and research shows that regardless of the quality of surroundings, the most important fragment of children’s future starts with home-learning from an early age. Our brands, together with parents can ensure a good understanding of a child’s development whilst surrounding them with healthy learning.
The digital market has taken away the traditional way a child develops. Stats report that 59% of parents say digital media relates to the major cause of social-isolation and lack of communication - children the age of 3-years are embedded in these statistics. By encouraging positive parenting practices that promote safety, well-being, and permanency for children is important. The creation of POPIN magazine that’s packed full of fun, colourful entertainment that promotes education and positive parenting is the start of our timeless platform. Creating new-media mixed with traditional values our multi-channels are where children will be educated through their own imagination. Alongside the magazine sits our multi-character led digital media and sensory merchandise. Following the seven elements of the EYFS, POPIN Magazine is enjoyed by all the family - from short stories, board-games, puzzles and fun fact, through to interactive QR codes that transport kids to digital gaming platforms, animation and merchandise.
